Jim Berigan

5 Critical Components of a Well-Written Fundraising Letter

One of the most important tools available to any fundraising leader is the fundraising letter. With a finely-crafted missive, the leader will be able to clarify the mission, excite the audience, and deliver on the stated need. However, getting the letter to the point where it is "finely-crafted" is the hard part. I believe there are five key components that should be implemented to give your... (posted by Jim 4 years 9 days ago.)